YouTube creator Academy explains in their search and discovery ranking algorithm that
Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, They look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those.
To break that down a little, youtube is simply asking you to use phases that you think people will use when searching for the type of video you are creating
So keywords matter- Matching search intent is critical for youtube.
But the key ingredient to effective youtube video SEO is high engagement.
Here are the three things youtube needs from you as a creator to rank your videos high on their search results
- They want you to first optimize your videos so youtube will know where to rank the video so that viewers will easily find it
- They want your videos to be engaging so as to keep viewers on their platform for as long as possible
- What you do after the first 24 hrs also count when it comes to ranking your videos for more views
In this video we will be looking at the first critical thing youtube needs to help rank your videos on their search result, basically researching keywords that people will use when searching for your video