How to Build an Email List for Affiliate Marketing on a Budget

Any successful online business uses email marketing. 

Creating and building an email list is a vital step in affiliate marketing. To target certain types of customers, you need to adapt your content according to the customer wants and needs.

When people sign up to a mailing list, they expect to read about the information and issues they have. They also are hoping to find a solution to their problem. 

In this post, you will learn every single step of building an email marketing list for completely free. 


The biggest advantage with affiliate marketing is that you don’t need much money to get started. And you don’t have to deal with customers, inventory, merchant processing, or any other headaches that other companies do.

The biggest downside on affiliate marketing is that most affiliates make money just once from a customer. On the other hand the product owner keeps making money from the same customer for life.(in theory).

In theory affiliates send customers to a product using direct linking. The product owner on the other hand collects the customer email and market to them for life.

So the solution, is for affiliates to build an email list too

Why you should start building email list for affiliate marketing

It’s Free to Get Started:

Most marketers out there start up their email marketing with a lot of upfront investment without any guarantee of succeeding. But, you can actually get started for completely free. I will give you all the guidance you need in this post

You Own the Email List you build:

Its risky doing anything on YouTube, Facebook groups, and other social media platforms without building a list.

You have to realize that these social platforms own everything on the platform even your audience. They can decide to shut down your account at anytime without any reason. The worst part is that there’s nothing you can do about it.

Just think of the nerfing rules and algorithms (with FB organic reach decreasing) you had to go through.

If your accounts ever got banned, you could just blast an email to a list and make thousands of dollars.

With an email list, you own it and if you don’t like the server provider you’re using? You can download the data and move it elsewhere simple.

Email List is a Huge Audience on Demand:

You Have a Huge Audience on Demand at Any Time!

Just Imagine you had a list of say 1,000 people(which is easy to build) and You send out an email. 20% of people in the list opens the email.

Thats 200 people checking out the promotion in your mail.

Think what it would be like to be on stage in front of 200 people who want to hear what you have to say.

Why Some Affiliates are lazy to Build a Lists?

Some affiliates say It Can Be a Lot of Work

Which is true because some of the things that you will need, you will have to create yourself if you want. You will need a lead magnet, email sequence for example. But all that’s easy to create or get and I will show you how.

Also, I will be showing you how you can pay for some things if you don’t want to invest your time. Whatever option you choose though it’s up to you, it just depends whether you want to invest time or money. Either is completely fine. 

Some say Email Marketing Operate at an Initial loss

Setting up an email caption page and maintaining your email list sometime need an initial investment. Since some affiliates starting out like to see immediate results. they get pulls into spending money here and there. 

Some even start without any plan or guarantee for success which can all lead to an initial loss of money and time.

However, starting out using free tools and having a successful funnel will make your investments several weeks or months in. Most people are not patient enough, and it’s a little risky.

Getting Started Step-By-Step

As an affiliate just starting out, it’s important to find a niche you will like and can work with. You need to think deep about what kind of products in that niche are you going to promote. 

Finding Your Niche & Products

It’s always recommended to have a niche that you are interests in.That way you will know where to find people other people interested in the same niche when you start promotions.

You niche can be just about anything nowadays, you just need to make sure there is a related product in the niche that you can sell or promote.

Maybe you have gone through a weight loss experience…that may be a good niche to get into. It may be a hobby that you are interested in.What ever the case always try to match it up with a product.

An easy way to find a niche or decide on one with a matching product to sell is by using sites affiliate networks like Clickbank, Amazon, Warrior Forum or JVZoo.

The problem is with Amazon payout commissions is low (just 10%). It’s also not so easy for beginners to be approved as affiliates on amazon associate program. On JvZoo and WarriorPlus you can easily be accepted to create an account but difficult to get approved for products to promote.

Which makes clickbank the easiest for beginners with a payout percentage of 50%-75%. That’s why I will be using it as an example in this post.

How to find best Products that sells on clickbank

When you are finding the best product to sell on ClickBank, you need to make sure that you pay attention to the product gravity.

The product needs to get a high gravity score(above 20 gravity at least) Gravity is gage on clickbank that shows how many affiliates are currently making money selling that specific product

CB-snooper, cb-Graphs and Cb-engines are also free tools you can use to find the best products to promote.

Once, you have found a product that you want to sell, move onto the next step.

 Building your landing page on a Budget

If you don’t know what a landing page is, well it’s a page on a website that is designed to collect email subscribers.

The way it works is simple, on the page you offer an ethical bribe in exchange for people’s email address.

An “ethical bribe”(freebie) in marketing, is a promise of value.

  • Offer an Ethical bribe
  • You get subscribers
  • They get value

What Can You Give Away Of Value as your Ethical Bribe(Freebie)? 

An ethical bribe can be  a video course, an e-book or even just a PDF. It has to be something of value that people want, otherwise, nobody will enter their email address. 

If you are knowledgeable about the niche you are working on, you can create your ethical bribe yourself from scratch. You could for example create a list of weight loss tips in microsoft Word and export as a PDF. Package it and name it “Weight Loss Tips That will Burn your belly fat in 30 days.”

You can also use a tool called Sqribble. Sqribble is probably the best option if you are looking to create e-books.  It allows you to create beautiful e-books, including content, design (front and in-book) in minutes. 

You can even just copy content from a website in seconds and Sqribble will convert it into a beautiful looking E-book. It’s a cloud-based software, so you don’t need to download anything. You can create as many E-books, as you want and even sell your services on freelance marketplaces such as Fiverr.

What if you can’t Create Your Own Ethical Bribe(Freebie)?

You don’t even have to create your own freebie if you can or simply don’t want. You can STILL be successful using any of the options below.

Purchase PLR (private label rights) products

You can also purchase the right to use other people’s products. This is also pretty easy and it works.

The real advantage of purchasing PLR is that you get to position yourself as an authority. By adding your name on a high quality PLR product, you appear like an expert in your field.

Here’s a PLR catalog with a lot of top notch stuff: 12,590+ PLR Products

Take a look at a couple examples…

These PLR packages are completely DONE-FOR-YOU with sales pages, capture pages, free reports and follow up emails. Not bad Huh?

Steal someone else’s

Another option is to embed an informative YouTube video that someone else has created on your blog. Then send targeted viewers to your blog for the video as a freebie. You could even add your own affiliate links into your blog post below the video or videos and collect a little extra BONUS income from this strategy

So again you have the following options

  • Create your own freebie
  • Steal someone else’s (i.e. YouTube Video)
  • Buy PLR and rebrand it

Now that you know how to get your ethical bribe of freebie it’s time to create an optin form.

How to quickly set up a freebie opt-in form using Mailerlite 

To be able to get the email address of any one interested in your freebie or bribe you will need to have an optin form.

Here is an image example of a simple optin form

An optin form is a user subscription and email marketing form.  Most mailing services like Getresponse and aweber will help you easily create an optin form for your landing page.

The problem is most of these services come with a monthly payment which I will presume scare a lot of affiliates just starting out on a budget. But with mailerlite you can build up to a 1000 subscribers for free before paying for an upgrade to keep increasing the number of subscribers.

Watch the video below to see how to easily create an optin form with mailerlite.

Write an Email Autoresponder Series that Converts

Writing the actual emails of your autoresponder series might be the hardest part of this job. You may even want to outsource it to a professional copywriter. However, if you still want to learn how to do it yourself, here’s what you should keep in mind…

Focus on the reader. It’s important to always keep your readers in mind when writing your emails so that you will be able to address their needs, not yours.

Try offering your readers ways to solve their problems, don’t just simply talk about the product you are promoting and how great they are. This is a part that so many affiliates get wrong.

To help you focus on your email readers or subscribers you have to ask yourself the following questions before each email you write:

  • What are the biggest pain points/struggles for my subscribers?
  • What are the current goals of my subscribers?
  • What are the interests of my subscribers?
  • Why did they subscribe to my list in the first place?
  • How can I solve their current problem in this email?
  • Why should they read this email? What is the big benefit to them?

Writing The Emails

 If you don’t know how to do this or need some guidance, have a look at emails from other affiliates in your niche. If you don’t have any type your niche into google, open up some of the ranking pages and read through how  others are offering ways to solve problems in your niche.

This will allow you to get an idea of how to write a nice looking email.

You can write as many emails as you want, it’s all up to you. You can also, just write the first two or three days of emails and write the rest later on. 

Using Links in your Email

DO NOT USE Links! is blacklisted by a lot of email providers, so your emails will go to spam if you use it. 

If you need to use a free version, I would recommend LinkTrack as they are completely free and not blacklisted. 

Examples of emails to write

Email 1: Usually the first email sent out to subscribers is an email on what you promised on your sign up or caption page. 

In this email, you can introduce yourself to your subscribers, tell your subscribers what you do. Then you can add a link or button to a download link of what you promised. If you don’t know how to create a download link watch the video below, to learn how to make one in Google drive. 


Email 2: You didn’t download your….add your offer here for example(free Report)

In your second email you can write an email reminding those who just subscribed, in case they didn’t download the offer they signed up for. You can remind them of how much value it has and that you believe it will really help them.

You want your subscribers to see you as a friend who wants to help them, this will increase trust and trust increases conversions.  

Promotional Email: In Between your email sequence you also want to drop in promotional emails because that’s how you will be making money.

For example you can talk about how you remember how it was struggling with the pain point in your niche, which you know they have as they got your freebie offer. Then you want to present them with the solution (your affiliate product Link)

Creating Your Email Automation Workflow

Next, you need to create your automation sequence. 

So, you need to head over to Automation tap on mailerlite and then on “create workflow”.

You can then test them with your separate Gmail, Yahoo, Hotmail accounts to make sure that they hit the inbox. 

Wrapping up this post:

This is a real business, so I can almost guarantee that you will run into some sort of trouble along the way, but that’s part of the process.

I hope that this post has helped you and that you found some value in it. If you did enjoy this post, I would really appreciate it if you share it!

Tube Mechanics

Hi there! I am winston, I run this blog ( and the Solopreneur Warrior channel on Youtube were I share simple to follow video on how to overcome the technical stuff in your online business, so you have enough time to keep creating content. Helping you build your website & launch your online biz.I do this with in-depth research,personal experience and a good dose of actionable tips!

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