Actionable YouTube Channel Growth CheckList
However, if you plan to grow your brand and business and you think you will be talking about a variety of subjects, I always suggest using your own name as your channel name. If you use your name, then you have flexibility to change the content of the channel as you wish.
You can get more YouTube subscribers to your channel only by creating a friendly YouTube subscription link that makes it easier for people to subscribe to your YouTube channel.
Your banner shows up on your YouTube homepage. You don’t need to be a professional editor to create high-quality banner art. You can use tools like Canva to edit your existing photos, change the design layout and add fun graphics that make your banner pop
Watch this video to learn how to upload your channel art
Your avatar should be a quality photo of yourself and it should be the same as the profile photo you use on all of your social platforms for brand consistency. You can also use a logo that represents your YouTube channel. The more simple and clear it is, the easier people will be able to recall it. So, Stay away from complex logos with too many patterns..
If you intern to use YouTube to make money or drive traffic you will definitely need a website.A website will easily help you convert your youtube viewers to potential customers by adding them to your email list or sending them to an online store.
Your channel keywords will help your videos and channel easily found by the search engines. So you want to make sure that these keywords match the exact words that your target audience is searching for when they’re looking for your content.
Your ‘about’ section of your channel is designed to give your audience an idea of who you are, how you can help them and why they should subscribe to your channel.
You can encourage viewers to subscribe to your channel by adding a video watermark to your video. When you add a video watermark, viewers can directly subscribe to your channel when using YouTube on a computer. click here to watch how to do that
Your channel trailer is the best way to introduce yourself to a new visitor to your channel and instantly tell them why they should subscribe! And if you don’t have a channel trailer already made, use one of your most popular videos as your channel trailer in the meantime to showcase your best work to potential new subscribers.
Your trailer can be anywhere between 15-60 seconds long and should include the following;
- Who you are
- Why are you a credible source i.e. you’re the founder of ______, you’re an author, you’re the creator of
- How your content will benefit your viewers
- A call-to-action to subscribe to your channel and also to go to your website for more information
Keeping people on your channel for long periods of time increases your channel watch time, which tells Google that you have really good content…which helps you rank higher in search! So, what’s an easy way to keep people on your channel? Playlists!
Another benefit of playlists is that if you use the correct keywords in the titles, your entire playlist can rank in search for those keywords. This is a great way to increase your channel optimization. Click here to set up your channel sections.
This is a great way to collaborate with fellow youtubers in your niche! Add recommended channels to your channel and those channels may add you to their channel. This gives you cross promotion to an entirely new audience! And if you have more than one channel, this is a great way to cross promote all of your channels in one place. Here’s how you add recommended channels.
Custom Thumbnails help you stand out from the crowd and also act as an extension of your branding. They should be consistent in text and color and should align with your brand. You can only add custom thumbnails once you have verified your Google account, click here to read the instructions.
TubeBuddy is a browser extension /browser plugin that adds a layer of tools directly on top of YouTube’s website.
I’ve used TubeBuddy now for over two years considering my older channel. The knowledge I have gained from all this time with TubeBuddy, has helped me take my personal channel from 0, to 4000 subscribers in less than a year.
TubeBuddy can help you grow, by allowing you to quickly navigate YouTube, Bulk update Info Cards and Endscreens, and even give you access to AMAZING keyword research tools.
Are you in the process of building an Email list?
Use This Actionable Checklist...
...to ensure that you’re well prepared to start building a list on a budget
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